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Up to now, there are about 3.4 billion active smartphones in the world today and 2+ billion of them are NFC-enabled devices. These devices belong to 20%+ population of the world, according to NFC Forum
Additionally, NFC Tags to Break 10 Billion Barrier by 2023 according to ABI Research [1] [2]
These numbers show how popular and how potential Near Field Communication (NFC) applications are in our daily life today and tomorrow.
Refs:
[1]: ABI Research
[2]: Article by Christian Lackner, NXP Semiconductors.